The rationale is explained in this thread [bitcoin-dev] Debate: 64 bytes in OP_RETURN VS taproot OP_FALSE OP_IF OP_PUSH
And other threads around that are addressing about the same subject: bring NFTs or other systems on or off chain and easy storage to Bitcoin
As mentionned in the thread there are so many possibilities to store things in Bitcoin, including very deviant practices like storing in addresses (then burning bitcoins), that there is no rationale for the OP_RETURN limitation, this change has a minimal impact
The current limit of 80B does not even allow to store a signature and a hash
Not doing the requested change can lead people to invent very bad practices, which will still remain not expensive but will have an impact on the future of Bitcoin